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Monetizing the IoT Revolution

Monday, March 15, 2021

New research published in Sustainabilityby GPC's Herman Donner and Mike Steep dissects the monitization of the IoT revolution. They discuss how new data convergence creates context-based-intelligence, which enables a shift from using consumer profiles to individualized offers and pricing. The required depth of both consumer data and understanding of context will require collaborative efforts between companies. Please find further insights and a link to download the paper here.